August of 2004 will become a date of great significance at Michael David Ltd., as years from now it will have signaled the beginning of life with "The Fitter". As over half of the tailored clothing that we sell is made-to-measure (with the % getting higher with each passing year), we are always striving to provide better value to our customers in that area. "The Fitter" is a state-of-art measuring system that eliminates the possibility of human error from the measuring process. Combining the precise measurements that will be supplied by "The Fitter" with the outstanding quality provided by either Samueslohn or Ravazzolo (our primary made-to-measure resources, who incidentally are two of the finest in the world) will allow us to deliver not simply outstanding quality clothing, but also clothing that will fit like nothing you have probably worn before. At your next opportunity, stop in and introduce yourself to "The Fitter". It will quite possibly change the way you purchase tailored clothing for the rest of your life!!